The Creator Marketing Operating System for Enterprise Brands And Agencies.
Unify creator discovery, verified escrow protection, campaign workflows, and closed loop ROI tracking in a single platform.
- Automated Escrow
- Real-Time ROAS Attribution
- Cross-Border Payment Infrastructure
Currently in development. In active discussion with enterprise marketing teams across Africa.
Locked in escrow
$482,517.40
3 campaigns, 64 creators, released on approved delivery
Held
$314,208.75
Pending review
$98,116.20
Released
$70,192.45
Delivery queue
Amaka O.
Lagos, Beauty
Kwame B.
Accra, Tech
Zanele M.
Joburg, Lifestyle
Tunde A.
Ibadan, Comedy
Wanjiru K.
Nairobi, Fitness
The campaign lifecycle
- 1Creator Sourced
- 2Escrow Locked
- 3Content Approved
- 4Funds Released
- 5ROI Tracked
The problem
Creator marketing was never built for this scale.
- 01
Fragmented Tools
Teams lose more than 40 hours a month managing spreadsheets, WhatsApp threads, and manual wire transfers instead of running campaigns.
- 02
Zero ROI Attribution
Brands spend heavily on creators without a clear, real time picture of which posts actually drive revenue.
- 03
Payment Risk
Creators want payment upfront. Brands want proof of delivery first. Both sides carry risk that slows every campaign down.
- 04
Unverified Creator Quality
Fake followers and inflated engagement routinely slip through manual vetting, putting campaign budgets at risk.
- 05
Legal and Usage Rights Exposure
Unclear whitelisting terms and unenforced usage rights leave brands exposed long after a campaign ends.
- 06
No Regional Infrastructure
Multi currency complexity and cross border payment friction make it difficult to run campaigns at scale across African markets.
How CuCu works
Seven systems. One platform.
Built for enterprise. Open to every serious brand and agency running creator campaigns with African creators.
Engine 01
Discovery & AI Matchmaking
Search and filter verified creators by audience demographics, engagement quality, and content specialty. Every profile is screened for fake followers and inflated engagement before it ever reaches a brief.
Enterprise grade capabilities
Infrastructure built for enterprise from day one.
Real time creator monitoring and data intelligence
Custom API connections
High grade security architecture
Tax and legal compliance across supported regions
Cross border payment infrastructure
Centralized control across multiple accounts and regions
Deep creator intelligence built from continuous monitoring over time
Full documentation, reporting, and invoicing
Dedicated customer success managers
Detailed, exportable ROI reporting
Fraud and brand safety monitoring at scale
White label reporting for agencies managing multiple clients
The enterprise gateway to African creators.
CuCu is being built as the definitive infrastructure for any brand, African or global, running creator campaigns with African creators. This is where the category is headed, and it starts here.
CuCu is currently in development and in active discussion with enterprise marketing teams across Africa.