Run creator campaigns across Africa with full control
Find the right creators, approve every deliverable, pay securely, and see what each campaign returned.
Built for brands running creator campaigns across Africa.
- 01
Full control of budget.
Built to track committed and remaining spend as work is approved.
- 02
Approval before go live.
Built to keep every draft in one queue until you approve it.
- 03
Results tied to spend.
Built to show what each creator and post returned.
The problem
What slows brand campaigns down
Fragmented tools
Briefs, approvals, spend, and reports are scattered across spreadsheets, email, and chat threads, so nobody holds a single record of what was agreed.
Payment risk
Paying before delivery puts budget at risk, and paying after puts creators at risk, with protection for neither side.
Unverified creator quality
Inflated followers and engagement are hard to spot before budget is committed, so spend goes to reach that isn't real.
Zero ROI attribution
Results are hard to tie back to spend, so the next budget is set without evidence.
No regional infrastructure
Cross border payments, currencies, and local compliance depend on workarounds that slow campaigns and add risk.
Unclear contracts and compliance
Terms, usage rights, and tax requirements differ by market and are handled case by case, which opens the brand to disputes.
The workspace
Budget, approvals, and results in one view
Built for Africa
Open to any brand, built for African markets
CuCu connects brands with African creators for campaigns and operations in Africa. Local and global brands can use it.
Cross border payments
Pay creators across African markets from one place.
Compliance by region
Tax and legal requirements are handled per market, with contract templates for each.
Verified creator discovery
Search by country, language, niche, and audience location, with authenticity checks built in.
One account across markets
Run campaigns in several countries from a single login, with a regional view.
Logistics
Ship products to creators and track delivery.
Custom integrations
Connect CuCu to your existing tools, with custom integrations available on request.
The platform
Built to give you control at every step
Creator Discovery & Matchmaking
Search verified creators by country, niche, and audience, with authenticity and match scores for each campaign.
Campaign Planning & Contracts
Set briefs, budgets, timelines, and contracts, and ship products to creators with delivery tracking.
Content Collaboration & Approval
Review drafts, request revisions, and approve content before anything goes live, with licensing terms stored alongside.
Escrow & Payments
Hold funds in escrow and release them on approval, with invoicing for every payment.
Attribution & ROI
See which creators and posts drive clicks and sales, tied back to spend.
Reporting & Benchmarking
Produce clear reports and compare each campaign against similar work.
Creator CRM
Keep every creator's history and performance, so the next campaign starts from what worked.
See how CuCu would run your next campaign.
CuCu is pre launch. Visuals on this site are illustrations.